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Marie Stopes International


Case Study

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Marie Stopes International


Case Study

When we were approached by global not-for-profit Marie Stopes International, we got straight to the task at hand.

Working in 37 countries around the world, millions of the world’s poorest and most vulnerable women trust Marie Stopes International to provide them with quality sexual and reproductive healthcare they want, and need.

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Telling the story of women's sexual health in the asia pacific


Telling the story of women's sexual health in the asia pacific


No two organisations are the same. For this reason, I’m Content has no prescribed off-the-shelf solutions for our partners’ creative challenges.

Instead, we worked collaboratively with the Australian team, to identify their major content strengths and weaknesses, and then developed a bespoke content pack tailored to their individual needs.

As a organisation who has traditionally worked 'behind the scenes', communicating their services was essential for growing their brand profile in Australia, and extending their reach.

In their case, they were lacking strong visual content demonstrating the impact of their work in the Asia Pacific region. They wanted to tell the story of transformative choice that access to high quality sexual and reproductive health services brings to the millions of women who use their services.

I’m Content brought the energy, organisation, creativity and quality required to bring our content strategy to life. Having taken the time to truly understand our brand, they have become an invaluable extension of our team.
— Eleonore Bridier, Marie Stopes International
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we went to the source


Philippines + Myanmar Country Field Trips

we went to the source


Philippines + Myanmar Country Field Trips

It's impossible to be authentic in your storytelling, without going to the source of your story. With Marie Stopes International, this meant speaking directly with the women who use and receive their services across the Asia Pacific region.

After careful preparation and planning, we undertook two fieldtrips to the Philippines and Myanmar to speak with women and their families directly. We interviewed, filmed and photographed dozens of women in each country. We tried to get to the heart of what it means for women to be able to take control of their sexual and reproductive health. These shared human experiences connect us all, and the results were powerful.

We also took the opportunity to interview international health experts and staff members, ensuring that the Australian team, as well as the local country teams, have a body of content for later use in their marketing and communications activities.

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Creating a rich repository of content


For use across integrated marketing and communications

Creating a rich repository of content


For use across integrated marketing and communications

Marie Stopes International —Myanmar Country Program Video

Arriving back in Australia, we supplied Marie Stopes International with a rich catalogue of photographic assets and videography from both trips, ready for use by both the Australian team and the respective country teams that we visited.

Going forward, we are developing a series of bespoke videos – based on the footage collected – tailored to the organisation's strategic communications priorities. This includes a busy calendar of integrated marketing and communications campaigns, combined with an upcoming website rebuild, and year-round fundraising efforts.

It's great to see how an organisation who had a vision for telling their story has been able to successfully harness the power of content to give agency to their work.

Marie Stopes International — BlueStar Philippines