We’re very pleased to announce that I’m Content’s partner agency Ellis Jones has been awarded the prestigious Gold Quill Award of Merit by the International Association of Business Communicators (IABC) for their campaign Possible.

Possible was a six-week, purpose-led campaign for national aged care and disability support provider, Just Better Care. The award recognises excellence in strategic communications achieving measurable results.

Working with the team at Ellis Jones, I’m Content were responsible for producing all of the video content for Possible. We developed a suite of four compelling and authentic short films about what Just Better Care makes possible in the lives of their customers.

Throughout the campaign, video content received 35,862 engagements and 71,383 views, helping contribute to the campaign's impressive conversion rate of 32.75%.

It was a privilege to work with Ellis Jones on this campaign – which used a positive call-to-action and authentic storytelling to showcase what empowered disability and aged care looks like.

The 2018 awards will be presented at the Excellence Gala, held on Tuesday, 5 June, as part of IABC’s World Conference in Montréal. For more information on the Gold Quill Awards, including the full list of winners, on the Gold Quill Awards website.

Watch Mark’s video below.