We’re thrilled to announce that Cracking The Code has taken out a major award at the International News Media Awards in London.
The 14-week campaign was awarded Best Marketing Solution for an Advertising Client, Global/National Brands for its news, analysis, original research and panel debates which spanned The Australian and Sky News Business.
Working with the Editorial team at The Australian, I’m Content were responsible for producing all of the video content for Cracking The Code, a multi-channel content series and campaign developed by The Australian in partnership with GE.
Hosted by Alan Kohler, the series explored how Australia can transform its economy using technology and innovation, and the changing needs of the country’s education and research system.
The three-part video series spanned interviews and panel interviews with high profile Australians, including Australian Prime Minister, Malcolm Turnbull, the head of Google Australia, among others.
The series was broadcast nationally across the News Corp network, including a national broadcast on Sky TV, and distribution across The Australian, and news.com.au, and reached more than 2.6 million Australians across its video and article content.
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