I'm Content is a full-service film and video production company delivering integrated content solutions for organisations who do good in the world.
Our clients span some of Australia’s most iconic organisations in the education, government, not-for-profit, arts and culture, social enterprise and independent media sectors.
Our team of industry experts are brought together by a shared passion for crafting a great story. Based in Melbourne/Naarm and Hobart/nipaluna – and working across Australia and the globe – we partner with organisations creating meaningful change in their communities.
Meet our executive team
Grace Moss
Director and Co-Founder
As I’m Content’s Director, Grace oversees our business development and creative output. Managing every stage of a project, from concept through to execution, Grace works closely with clients and a team of specialist film professionals to ensure our clients’ success.
Grace has extensive experience heading up marketing and communications teams across the media, not-for-profit and government sectors. Formally Marketing Manager for The Monthly magazine and The Saturday Paper, Grace was responsible for launching The Saturday Paper into the Queensland and South Australian markets. During her tenure, The Saturday Paper quickly became Australia‘s second highest read national publication (Roy Morgan Research, August 2014). She has also worked as the Communications Manager for the Victoria Law Foundation and has held a variety of senior marketing, communications and development roles in the not-for-profit, arts, and government sectors.
With a deep understanding of the challenges and opportunities facing the not-for-profit and community sector, and a wealth of marketing and communications knowledge, Grace is passionate about harnessing the power of communication to leverage community engagement and inspire positive social change.
Drew Stansbury
Creative Director and Co-Founder
Drew is a passionate multidisciplinary digital producer with more than 25 years experience in bringing digital products to life. He is especially interested in bringing together creativity and business, and turning complex ideas into visually compelling stories. As Creative Director for I’m Content, Drew is responsible for driving best-in-class strategy and production for our clients.
Formerly Executive Producer of business video at News Corp Australia – where he led the creative, production and commercial areas of video content for The Australian, Business Spectator and Eureka Report – Drew was responsible for growing video and driving audience engagement across all of News Corps’s digital platforms.
Prior to News Corp, Drew was the Director of Astronaut, and the Founding Partner and Creative Director of Eskimo Productions. These two roles saw him work with a broad range of not-for-profit and corporate clients. Highlights include developing an animation for the Australian Greens about climate change that has been viewed over 1 million times on YouTube, developing the creative for Oxfam’s ‘Unwrapped’ Christmas campaign, and working with the NSW Roads and Traffic Authority to re-design their youth portal and publish their youth magazine ‘Geared’.