I'm Content is a full-service content production company that delivers integrated content solutions for brands, agencies, media outlets and not-for-profit organisations.
Our team of industry experts are brought together by a shared passion for crafting a great story. Based in Melbourne, we work across a range of industries and organisations, and with some of Australia’s most iconic brands.
MEET OUR EXECUTIVE TEAM
Executive Producer and Co-Founder
Drew is a passionate multidisciplinary digital producer with more than 20 years experience in bringing digital products to life. He is especially interested in bringing together creativity and business, and turning complex ideas into visually compelling stories. As Executive Producer for I’m Content, Drew is responsible for driving best-in-class strategy and production for our clients.
Formerly Executive Producer of business video at NewsCorp Australia – where he led the creative, production and commercial areas of video content for The Australian, Business Spectator and Eureka Report – Drew was responsible for growing video and driving audience engagement across all of NewsCorps’s digital platforms. This role saw him work with clients such as Siemens, GE, Deutsche Bank, ANZ and Bank of Melbourne, to name a few.
Prior to NewsCorp, Drew was the Director of Astronaut, and the Founding Partner and Creative Director of Eskimo Productions. These two roles saw him work with a broad range of not-for-profit and corporate clients. Highlights include developing an animation for the Australian Greens about climate change that has been viewed over 1 million times on YouTube, developing the creative for Oxfam’s ‘Unwrapped’ Christmas campaign, and working with the NSW Roads and Traffic Authority to re-design their youth portal and publish their youth magazine ‘Geared’.
Director and Co-Founder
As I’m Content’s Director, Grace oversees our business development. Managing every stage of a project, from concept through to execution, Grace works closely with clients and a team of content specialists to ensure our clients’ success.
Grace has extensive experience heading up marketing and communications teams across the media, not-for-profit and government sectors. Formally Marketing Manager for The Monthly magazine and The Saturday Paper, Grace was responsible for launching The Saturday Paper into the Queensland and South Australian markets. During her tenure, The Saturday Paper quickly became Australia‘s second highest read national publication (Roy Morgan Research, August 2014). She has also worked as the Communications Manager for the Victoria Law Foundation and in a variety of marketing, communications and development roles in the not-for-profit arts, and government sectors.
With a deep understanding of the challenges and opportunities facing the not-for-profit and community sector, and a wealth of marketing and communications knowledge, Grace is passionate about harnessing the power of communication to leverage community engagement and inspire positive social change.