I'm Content is a communications and content studio developing communications strategies and content which help drive social impact.
Our clients span some of Australia’s most most highly-regarded organisations in the higher-education, research, government, not-for-profit and media sectors.
Our team of industry experts are brought together by a shared passion for driving change through impactful communications and engagement. Based in Melbourne and Hobart – and working across Australia and the globe – we partner with organisations creating meaningful change in their communities.
Meet our executive team
Grace Moss
Director
As I’m Content’s Director, Grace oversees our strategic and creative output. Managing every stage of a project, from ideation through to execution, Grace works closely with our clients and a team of specialist communications and content professionals to ensure our clients’ success.
Grace has extensive experience heading up marketing and communications teams across the media, not-for-profit and government sectors. Formerly Marketing Manager for The Monthly magazine and The Saturday Paper, Grace was responsible for launching The Saturday Paper into the Queensland and South Australian markets. During her tenure, The Saturday Paper quickly became Australia‘s second highest read national publication and The Monthly achieved the fastest growing cross-platform audience of any magazine in Australia (Roy Morgan, August 2014). She has also worked as the Communications Manager for the Victoria Law Foundation and has held a variety of senior marketing, communications and development roles in the not-for-profit, arts, and government sectors.
With a deep understanding of the challenges and opportunities facing the not-for-profit and community sector, and a wealth of marketing and communications knowledge, Grace is passionate about harnessing the power of communication to leverage community engagement and inspire positive social change.
Drew Stansbury
Director
Drew is a passionate, multidisciplinary artist and digital producer with more than 20 years of experience bringing digital products to life. He is particularly interested in uniting creativity and business to turn complex ideas into visually compelling stories. As Director at I’m Content, Drew is responsible for driving best-in-class strategy and production for our clients.
Formerly the Executive Producer of Business Video at News Corp Australia – where he led the creative, production, and commercial teams for The Australian, Business Spectator, and Eureka Report – Drew was instrumental in growing video output and driving audience engagement across all of News Corp’s digital platforms. In this role, he worked with clients including Siemens, GE, Deutsche Bank, ANZ, and Bank of Melbourne, among others.
Before News Corp, Drew was the Director of Astronaut and the Founding Partner and Creative Director of Eskimo Productions. Across these roles, he collaborated with a broad range of not-for-profit and corporate clients. Highlights include developing an animation for the Australian Greens on climate change that has been viewed more than one million times on YouTube; creating the creative strategy for Oxfam’s Unwrapped Christmas campaign; and working with the NSW Roads and Traffic Authority to redesign their youth portal and publish their youth magazine Geared.