Department of Environment, Land, Water and Planning
Department of Environment, Land, Water and Planning – Small Business
Empowering Victorians to take charge their energy bills
Following an independent assessment of energy retail in Victoria, the Victorian Department of Environment, Land, Water and Planning (DELWP) commissioned a multi-channel marketing and communications campaign to help promote informed decision-making among energy consumers.
The aim was to empower consumers to compare offers and switch to more favourable plans, reducing their bills and driving down energy prices through active engagement in the retail market.
We worked with Melbourne-based agency Ellis Jones as their production partner to develop a suite of communications content, including television commercials (TVCs), online videos and radio advertisements, for use in the state-wide campaign. We managed the end-to-end production of the content, from initial concept development, through to storyboarding, script writing, scheduling, costume and wardrobe, filming, all post-production, and the management of CAD approvals for broadcast on television and video-on-demand services.