Berry Street

A Christmas appeal video for children living in out-of-home care

Berry Street is Victoria’s largest independent child welfare agency – and a leading not-for-profit organisation – helping children, young people and families to be safe, thriving and hopeful.

We were engaged by Berry Street to manage the end-to-end production of a state-wide fundraising campaign video to accompany their Christmas appeal, with the objective of driving traffic and support for their Virtual Gift Catalogue (VGC) to support children living in out-of-home care.

We worked with the Melbourne team at Berry Street to see the project through from concept through to completion – fleshing out a storyboard and script for internal sign-off, before moving onto casting, locations, costume, set design, filming and post-production. We utilising various storytelling techniques to create an emotive and compelling piece of content which resonated with everyday Victorians and inspired action.

Client: Berry Street
Category: Fundraising Appeal Video
Production Company: I’m Content
Producer: Grace Moss
Director: Drew Stansbury