As part of the Performance with Purpose series that we developed for The Australian newspaper we had the privilege of producing an editorial video with Benjamin Northey, Chief Conductor of the Christchurch Symphony Orchestra, and Associate Conductor of the Melbourne Symphony Orchestra.
Filmed inside Hamer Hall at Arts Centre Melbourne, and at locations across Melbourne, the interview canvassed Ben’s passion for music, his views on leadership, and his journey to become a conductor.
In addition to the video, which was featured on The Australian’s website and social media channels, a transcript of the interview was developed into an article featured online, and in The Weekend Australian Magazine.
About Performance with Purpose
Performance with Purpose was an eight-part editorial video series we developed for Australia’s leading multi-platform news brand, The Australian. The series explored how leading Australians – from a diverse range of backgrounds – achieve and maintain success.
We worked with The Australian to translate their editorial vision into compelling and engaging content across all of their channels: digital, print and social.
We managed the project from end-to-end, including pre-production planning and research, filming, editing and post-production.