Berry Street
Berry Street – annual Christmas wish fundraising campaign
Communications content to support children living in out-of-home care
Berry Street is Victoria’s largest independent child welfare agency – and a leading not-for-profit organisation – helping children, young people and families to be safe, thriving and hopeful.
We were engaged by Berry Street to manage the end-to-end production of a suite of communications content for a state-wide fundraising campaign to accompany their Christmas appeal, with the objective of driving traffic and support for their Virtual Gift Catalogue (VGC) to support children living in out-of-home care.
We worked with the Melbourne team at Berry Street to see the project through from concept through to completion – utilising various storytelling techniques to create a suite of emotive and compelling content which resonated with everyday Victorians and inspired action.